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Attention heatmaps analyze levels of attention, brand effectiveness and placement, as well as breaking down the ad’s Flow of Attention. Such Pre-testing can be used to identify weak spots within an ad and to improve performance and location of brand. Attention heatmaps are not a substitute for landing page testing, but it can help you to improve the quality of your landing page, to make sure that the call-to-action is clear, and to make sure that other visual elements do not distract from the stated conversion goals.

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For those of you that do not know about SEMRush.com, you do not want to miss this review. SEMRush is just one of many SEO / SEM tools under the SEO Quake Team umbrella. The purpose of SEMRush is to, in their words, “satisfy your needs in advanced SEM and keywords research.” To find out about a site’s adwords competitors, keywords, volume and rankings. Also, you can see organic keyword results with volume, position and other great measurements.
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Working with slices in Photoshop can sometimes be a pain. In this tutorial I’ll show you how to use the slice tool and show you some easy methods of slicing up your designs.

Download the example photoshop file we will be working with: Slices.psd.zip

Using the slice tool

First lets talk about the slice tool. The keyboard shortcut for this tool is ‘K’. Select the slice tool and draw a selection around the type in the middle of the header. When you draw a selection with the slice tool photoshop automatically creates slices around the slice that you draw.

You can select individual slices by using the slice select tool. Click and hold on the slice tool in the tools palette and a pop up menu should appear.

Right clicking on slices with the slice select tool gives you several options:

Slice options include renaming, linking and adding alt text. This is used when converting slices to a table based layout. Wich I dont recomend for a nything but e-newsletters.

Aother handy feature is the divide slice option. No more worrying about getting everything evenly spaced of lined up!

Now that we have learned about some of the options and how to use the slice tool I’m going to show you a super quick and easy way to create slices.

Creating Slices from Guides

Guides in Photoshop can be easily created by clicking in the ruler space to the top and left of the document and dragging a guide onto the document. If you don’t see the rulers go to view>rulers or Apple+R.