The magazine, which will have an initial rate base of 450,000, will be published four times in 2009, corresponding with key retail seasons such as back-to-school and the holidays.

"We think that the way to expand our brand is to expand horizontally rather than vertically," said Gary Armstrong, CMO of Wenner Media. "Style is an area that a certain portion of our audience responds to positively, so we're giving them a concentrated version of the style content in US Weekly."

"Monthly fashion magazines are having a hard time because they're not responding to their audience and the visual vernacular that the audience is responding to," he added. "More young women respond to the US Weekly communication style. They want to be communicated to in a way that makes them comfortable, and a key point with this messaging is the large selection of price points and the broad specter of style inspirations."

Minx, a line of graphic novels published by DC Comics for young adult female readers, will cease publication in January, according to a statement released by the company. The creation of the Minx imprint was announced in late 2006; with assistance from Alloy Marketing & Media, which produces the "Gossip Girl" novels, DC had planned to promote the imprint to an audience averse to traditional comic-book shops. But the books did not find enough of an audience.

"Minx will cease publication beginning January '09. Minx was an experimental imprint for DC Comics and we are extremely proud of the books we published and the stories we told during the past two years. We thank all of the writers and artists who lent their talents to our endeavor and especially thank readers who came along for the ride. DC Comics remains committed to publishing diverse material for diverse audiences as we continue to welcome new readers."

Tuesday's edition will be the paper's last, newspaper spokesman Michael Moi said Monday. He declined to elaborate.

Editor Seth Lipsky had been scrambling to attract new investors for the paper, one that laid claim to a grand tradition by taking the name of the original New York Sun, a Pulitzer Prize-winning giant that published for more than a century before disappearing in a merger in 1950.

On Sept. 4, Lipsky announced the paper had endured "substantial" losses and would close at the end of the month without an infusion of cash.

Lipsky had hoped to carve out a profitable niche among New Yorkers, and he succeeded, in part: The paper definitely carved itself a niche, but it wasn't profitable.

Working Mother is best known for its self-titled magazine, as well as for publishing a list of the 100 best companies for working mothers. Its membership organizations also include Diversity Best Practices and NAFE, the National Association for Female Executives.

But the publisher has faced sharp criticism in recent years, in part by sentiment that a publication that mindfully separates mothers from the rest of the working population is no longer relevant. Sister publication Working Woman shut down in 2001. Over the years Working Mother has dropped from a circulation peak near 1 million and cut its frequency to eight times a year from 10. The title has also changed hands numerous times, from its launch with McCall Publishing Co. in 1979, through Lang Communications, MacDonald Communications and MCG and Ms. Evans.

"Bringing Working Mother into Bonnier's existing portfolio of magazines is a natural fit," says Terry Snow, CEO of Bonnier Corp. "We already have two of the nation's leading brands for moms in Parenting and Babytalk magazines, so the acquisition of Working Mother Media allows us to strengthen our foothold in the mom market and offer advertisers the most comprehensive variety of media platforms reaching mom consumers."

And the timing is right, Snow continues: "You don't have to go very far to find current examples for working women who are also raising families. From corporate executives to teachers to entrepreneurs, these readers are not only successful at home raising a family, but at the same time are balancing challenging and rewarding professional careers."

The study found that the number of American consumers watching video streamed through a browser had soared over the past year, from 32 percent a year ago to 63 percent today.

ABI Research said growth in consumption of online video was due to a number of factors, including an increase in the amount of rich content available and more broadband connections.

"Consumers are changing their online habits quickly," ABI's Digital Home research director Michael Wolf said in a statement.

"Broadband speeds have continued to increase at the same time that Hollywood has decided online distribution is a legitimate monetization opportunity that will increase total return on their video assets, and expand audiences."

"If we want to keep print vital, print advertising has to be just as vital as print editorial," Granger said.

So far, he said, the electronic display has been a strong draw: The October issue has the most ad pages of any issue in his 11 years as editor-in-chief of Esquire.

Granger wouldn't disclose the extra cost of printing the electronic display or its gain from Ford's ad buy.

"I hope it will be in the Smithsonian," said David Granger, Esquire's editor in chief, in a recent interview while showing prototypes of the cover - an early version has a cord sticking out that attaches to a battery pack.

If it does wind up in the Smithsonian, it will need a power source; on its own, the magazine will run out of juice after 90 days. Mr. Granger knows some will see the cover as a gimmick - but he says he thinks the technology behind it, which has been used for supermarket displays but never embedded in a magazine, speaks to the possibilities of print.

"Magazines have basically looked the same for 150 years," Mr. Granger said. "I have been frustrated with the lack of forward movement in the magazine industry."

Pointing to the prototype sitting on a conference room table, Mr. Granger said, "The possibilities of print have just begun. In two years, I hope this looks like cellphones did in 1982, or car phones."