History of Jeans and other jean related products, their Fashion Trends and other related topics about History of Fashion.It also highlights the celebrities who are seen wearing casual designer jeans and other designer clothing. The main agenda of the blog is to give people the idea how important is the history of jeans to the society and how it connects normal people and the superstars.
You probably know Vivienne Westwood as the British fashion designer who brought punk fashion into the mainstream. And also as the designer of Carrie Bradshaw's wedding dress in the Sex and the City movie. And you probably know Lee Jeans as the brand of all-American jeans. Sounds like an unlikely pairing, but now the two are teaming up!
If you're anything like me, you think of Lee jeans as being pretty bland and boring. I haven't worn them since I was a child and haven't even considered them. In today's world of fancy designer jeans, it seems Lee would need to do something to reach any demographic other than the much older and much younger.
And it sounds like a collaboration with Vivienne Westwood is the perfect way to go! The collection will include super skinny jeans, bondage jeans, and microshorts. There will even be some metallic jeans. Wow! But would you expect anything less from Vivienne Westwood? The line will range in price from $128 to $320, aligning it with other designer denim.
Trying to guess your wife's jean size this holiday will probably get you into even more trouble than if you come home empty-handed. While total apparel sales were down 4.3% last holiday, denim sales rose 1.4%, according to NPD Group. But despite the fact that jeans aren't a popular choice among gift-givers, denim sales will likely continue their upward trend this holiday season, as consumers slowly revive their self-spending levels and redeem gift cards on the latest trends, analysts said. Denim withstood the crash in consumer confidence that accompanied the recession, with the industry growing by about $440,000 on the year, according to data from the NPD Group research firm. While total apparel sales were down 4.3 percent last holiday, denim rose 1.4 percent, according to the group. "Value isn't just a dollar value," said Christine Chen, an analyst at Needham & Co. "Premium denim does represent value to the consumer in the sense that denim has become so socially acceptable to wear to every occasion." Denim has also outperformed the rest of the apparel sector because of the dramatic changes in trends that have emerged over the years, said Richard Jaffee, an analyst with Stifel Nicolaus. Improved comfort and fit have also helped sales — particularly in the premium market, which continued to thrive despite consumers trading down, analysts said.
Though price slashing reached into premium denim sales last season, it hasn't had a lasting effect on the category, Chen said.
Instead, brands have adjusted to wary consumers by designing lines with lower opening price points, similar to Coach's [COH 35.80 0.38 (+1.07%) ] creation of the Poppy line, Chen said.
Rock & Republic, for example, created its own Recession Collection, where the average price falls at around $130 a pair — a big reduction from its other styles can that top $300. Gap [GPS 21.73 -0.25 (-1.14%) ] also launched a premium denim line, with prices at around $70.
There's also been a lot of consolidation in the sector, Chen said. When she attended trade shows five years back, half the floor was taken up by start-up denim brands — but those companies are no longer able to survive, she said.
Despite the challenging environment, Marc Flashberg, a veteran of the textile industry, designed a new line of women's premium stretch denim to debut in seven Theory stores around Thanksgiving.
Consumer Nation Holiday Central Edition
Flashberg's goal for Marc Allison jeans was to make comfort a priority, by first creating a movable fabric. From there, he worked on style. Though he isn't sure at what price Theory will mark the jeans, he expects them to run in the $175 to $195 price range.
"If the product is right, it doesn't matter when it is — it will sell," Flashberg said.
Rising denim sales haven't been restricted to the premium market, Chen said. Although Levi's has struggled domestically, denim sales at teen apparel stores such as American Eagle [AEO 15.25 -0.02 (-0.13%) ] and Aeropostale [ARO 32.70 0.47 (+1.46%) ] have held up, despite the retailers recently showing signs that they've been hit by a decrease in discretionary spending.
That's partly a result of the spending behavior of the younger generation, which has subbed out the khakis in its closet for jeans as the new staple for business casual, she said.
The desire for denim also may drive gift card sales, with the biggest recipients being teens.
Even though the National Retail Federation predicts gift card spending will decline by nearly 5 percent this holiday, denim and electronics are the top two uses for the cards, said Marshal Cohen, chief industry analyst at NPD Group.
"Denim will likely continue to grow just shy of 5 percent for the year and gain even more momentum into 2010," Cohen said.
As far as self-indulgence, in a typical year, consumers hit the mall with a "one for them, two for me" attitude, Chen said. So although the National Retail Federation predicts holiday spending to drop 1 percent this year, it's still a significant improvement over last year's 3.4 percent decline.
"Maybe now it's one for me and one for them, whereas last year it was none for anybody," Chen said.
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In 1889, Henry David Lee launched the Lee mercantile company on the world. Lee was provoked by the conflicting quality and feature of foreign work wear and decided to produce quality US garments. H.D Lee designed Lee Overall, in the year 1911. The initial brand model was named the “Lee Bib Overall”, made in 7.5-ounce denim containing an all-functional chest pocket and a button fly. In 1913, Lee conceived the Union-All and become an imperative part in its industry. Lee was also producing jackets and dungarees but in 1913, Union-All work jumpsuit was produced trailed by the first- ever "Overall" in 1920 - setting the establishment for Lee's early development.
Buddy Lee was the Lee Jeans advertising mascot. This promotional item worked for the company from 1920 to 1962, was brought back as the idol of TV advertising for the company's Lee Dungarees collection from 1998 until the mid-2000. Zipper fly was on of the best selling creations by Lee. Lee launched many new creations to manufactured denim throughout the 20s.
In the ‘30s and ‘40s Lee become the America’s number 1 manufacturer of work clothes. Lee continued to build on their brand and in 1950, Lee as the company endeavored into casual wear.
Lee stretched out its intense growth and development throughout the ‘60s, branched out to 51 countries and merging with VF Corporation in 1969. The company continued to inflate its fashion ranges all through the '70s, '80s and '90s, introduction Lee National Denim Day in 1996.
Today's Lee is all about bringing more fashion, finishes, grace, texture, fits and choices than ever before to market.
Our range of Lee Jeans are unrestrained and varied to suit every individual's personal taste. You are sure to find your preferred fit with Lee men's casual clothing. Shop our range of tough and comfy men's jackets, pants and blue jeans. You will find our Lee Jeans in either prewashed comfortable fit, boot cut, and in many other styles.
If you need more information on Lee Jeans, feel free to get in touch with Substance Designer Clothing. With Substances rare and exclusive mix of brands we hope to provide our clients with a sense of individuality and class!
A new Levis Strauss and Co. TV advertisement is now airing. The ad is entitled "New Story" which features a married couple who discovered that their jeans in their clothesline is being stolen by a fugitive. Cute story.. Let's watch..
This one minute commercial starts with somewhat a helicoptered shot on an open space, having a Live Media analysis reporting the actions of the policemen and the fugitive. The scene is then switched into a street chasing of policemen and the fugitive who is hiding behind the police patrol car. Inside the apartment is a couple who are watching on their T.V. wearing just their cute underwear. Then the rascal goes out the car and scamper to the couple's apartment. The husband starts to panic after he realized that the scene on the television is their own backyard.
The television announcer warns the viewers that the escaped criminal wears white colored pants with red colored upper shirt. The criminal urgently have to change his clothes and from there he spotted the couple's drying jeans.
Well, I won't tell you the complete story or else it would be a hassle. I've downloaded the complete commercial for you to enjoy my dear readers... The super: “Levi’s 501 The Original”.
USA banned Abercrombie and Fitch for Having Pornographic images in their Ads
Conservative groups in United States detested Abercrombie and Fitch's promotion for having over the level pornographic advertisement. Having banned in US, it has not hindered them to continue promoting their latest edition of commercialized products. The products are meant to be sold only in all parts of Europe.
Obviously, Bruce Weber malicious billboards and images of semi-naked men high-lighting over the highways made the Americans totally disgusted.
What's puzzling over this controversy is that as far as we all know it has been a long time since the western people already accepts and the way of living this kind of lifestyle.
I mean, nudity is not totally a factor as far as civilization is concerned.
The missing link here is the basis on how America came up with the decision. Analyzing the images advertised by Abercrombie, those images are not actually nude only beautiful and artistically shot bodies.
During the hearing, the world could not help it but ask this questions.
"What is American's basis about nudity? What's the limitation of sexiness in terms of advertising?
