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Brandweek News - All
Released:	3/26/2008 4:57:21 AM
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Description: The latest news and information from brandweek.com Contents: Financial Services Ad Spend Drops 10% Mortgage, loan sectors in particular see sharp decrease, per Nielsen. A Sara Lee First: Lower Sodium Deli Meats New chicken, ham, turkey varieties claim to have about 40% less salt. Adventures In Unwinnable Games Miramax is going back to the future to promote a movie that doesn't release for several months. Deutsch Reunites with Sports Authority Agency will handle media planning, buying duties for the sporting goods retailer. Campbell Couldn't Resist Uni's Tale of Mouse and Soup Soup giant, Wendy's, Nutella, Kodak line up for studio's family-friendly animated Tale of Desperaux. P&G Tries Again with Pantene New ads for underperforming haircare brand feature TV celeb Stacy London and tout silicon technology, but category is crowded. Mobile Marketing Gets Hung Up Economic pressures could cause spending in the burgeoning mobile marketing channel to stall in the coming year. Sobieski Vodka Has Anything But a Sob Story How one Polish vodka brand joked its way into Americans' hearts and minds. Feil Reveals Resolution For the New Walgreens CMO Kim Feil on how the retailer is differentiating itself from drug store competition. Auto Sales, Search in Decline Study: Unique audience levels online showed a strong correlation to vehicle sales. Holiday Traditions Go Viral OfficeMax's 'Elf Yourself' has sparked similar viral campaigns from brands hoping to create successful hits of their own. Marketers Turn to Search Ads to Boost Holiday Sales Report: Search spending surged 33% through first half of Q4, compared to '07. eMarketer Slashes Web Revenue Forecast Online ad spend will climb less than 9% next year, not the 14% the firm predicted in August. Unilever Puts Axe Shower Tool on Display with SnapAds CPG giant will market Detailer scrubber online via new banner ad service. IDC: Social Networking Traffic Up as Ads Fall Flat More than three-quarters of users log on at least once a week; 57% do so daily. Euro RSCG Adds Kraft Salad Dressings Agency will handle direct and event marketing duties on namesake products. Adidas Originals Gets First U.S. TV Push Katy Perry, Method Man, David Beckham star in 'House Party' spot for lifestyle brand. BBDO Refills with Starbucks Rebounding from Pepsi loss, agency grabs coffee chain's account. Is the End Near for Display Ads? As budgets shrink, buyers and publishers face growing pressure to prove value of banners. Microsoft Mines Gold with 'The Guild' Tech giant has exclusive lock on Internet series' second season. Infiniti Expands Sponsorship of 'Colbert Report' Auto brand throws promotional weight behind ColbertNation.com's "The Choice of the People" app. Vespa Touts Scooters for Americans Italian company Web site positions product as fun, functional. Yao Ming Stars in Ads for T-Mobile's Fave 5 New spot shows basketball player alongside other sports celebrities. Campbell Pitches V8 Juice to Seniors Ads feature 83-year-old water skier, 66-year-old skydiver among V8 drinkers performing stunning feats for their age. MillerCoors Picks Agencies to Handle $400 Mil. Media Biz Draftfcb, Initiative, Kinetic form MC Media to manage the account. Subway Signs Michael Phelps Olympic gold medalist joins growing roster of athlete endorsers. Web Still Growing Despite Recession Report: Online ad spending reached $5.9 bil. in Q3, up 11%. NFL Asks Sports Fans to Vote on Next Super Bowl Ad TV spot invites consumers to select their favorite player's life story. Anheuser-Busch InBev Names Execs Appointments follow the close of InBev's $52 bil. acquisition of A-B. 7-Eleven to Sell Videogames Targeting consumer core of men 18-34, c-store taps into $12 billion videogaming industry. Home

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