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Released:  1/20/2008 11:06:03 AM
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Description:



Expert opinions from the editors of the Voxant Newsroom


Contents:

July CPM Rates

As we’ve made changes to our CPM rates month by month, many of you have spoken out with questions, suggestions, and concerns. We’ve listened.

As a result, we’re running a special promotion for the month of July… we’ll be offering a $7 CPM for non-autoplay video. We’ll be assessing the success of this promotion at the end of July – impression numbers for the month will help us determine how successful we can be at this higher CPM and influence our decision for how to move forward with future rate cards. For now, we’re thrilled to make you all this offer and hope it reaps great rewards for you!

July CPM rates are below (no changes have been made other than the addition of the July promotion):

Text and Image - $0.10
Referral Text and Image - $0
Autoplay video $0.50
Referral autoplay video $0.10
Non-autoplay video $7 – ONE MONTH SPECIAL PROMOTION
Referral non-autoplay video $1.25

Happy embedding.

- Angela Lauria, Director of Longtail Marketing




Changes

As you all might have noticed, things have been a little quiet on this blog recently.

That is due to the departure of our senior editor, Evan McMorris-Santoro. He will be moving on to work at "The National Journal" and we wish him the best of luck.

Since Evan's leaving left us with a vacant position at the top of the editorial department, I have stepped in to the senior editor role and will be taking over from now on. As you can imagine, this transition requires me to shift and juggle several tasks and plans, and one of the tasks I've been re-thinking is the blog. I'm going to take some time to work on some ideas I have for the blog and I am very open to any suggestions if you all have any.

What information would you find useful on the blog?

What do you like about the blog?

What do you not like about it?

I'm all ears.You can leave your suggestions in the comments section below.

Thank you for bearing with me during this transitional period.

- Ricky Ribeiro, Senior Editor




doin' the time - 6.10.08 Voxant Today

The hands of justice have reached into the world of YouTube idiots. Justice's solution to all those stupid YouTube videos? More stupid YouTube videos.

what's on
- wait, they went after fast food?! Hang 'em. Hang 'em high. (CBS)
- warning, terrible White Castle joke coming (Young Hollywood)
- the moments you didn't see when you weren't watching hockey (NHL)
- anger management issues screw pooch (CBS4-TV Miami)

the blogs
bark+bite: that strange new Mike Myers movie
STYAB: niching it up







Following up (June CPM Rates and Auto-play)…

As we announced in late May, we are now only paying for ad impressions from advertiser-preferred areas (North America, Europe, Australia, and New Zealand). We’re currently building out a new reporting infrastructure to support this change that will have much more detail and many more options, but as we are building that out, our current options in MyRevenue are somewhat limited. We hope to have the new version of MyRevenue out this summer. Meanwhile, what you will see in MyRevenue is all the impressions you have earned each day from visitors originating in North America, Europe, Australia, and New Zealand. We do not pay generally for traffic from Asia, Africa, and South America. Please note that see in MyRevenue only represents your total payable impressions. We calculate this through our player. 

To clarify, our player reads the IP address and reports it back to us - then we work with Doubleclick, our ad serving partner, to parse out the payable impressions from the non-payable ones. We’d love to be able to show your total impressions as well but this proven technically difficult to implement immediately and rather than keep MyRevenue down while we get this new system up, we figured something was better than nothing … so if your impressions look low to you, please know the number displayed is the number we can pay on, based on what our advertisers are supporting.

On another note, I wanted to apologize that we only announced the auto-play video option on the forum and not clearly in our June payments blog post.  Thank you for your feedback on this – we’ll be more clear in the future.

Back in April 2007, we launched auto-play video as an option for our network. By December 2007, a few bad apples ruined it for the rest of us and due to fraud and abuse we were forced to take the option down. We did allow the folks who had auto-play players to keep them live and we continued paying on them. Over the past 6 months, those folks with existing auto-players have dwindled and new ones were not generally available. Over the past 2 months I have worked with a dozen or so publishers in testing adding auto-play again at a low CPM. We were able to use these beta testers to prove value to our advertisers, and indeed we were able to sell some of this auto-play inventory, albeit at a much lower rate. Given the demand from some in our network that we make auto-play available to everyone, we’re thrilled that we’re able to offer this again. For most people this will be a new way to earn a 50 cent CPM, but for the few people who had grandfathered into auto-play players from 2007, sadly it will be a price drop.

Please note that the same rule from last year applies – we cannot allow multiple auto-play players on a single page.

Overall we are confident this benefits the entire network and gives more people access to a really cool option. If you have questions or concerns about this (or anything else!) we’re always here to answer them.

Thank you!

Angela Lauria

Director, Long Tail Marketing




don't try this at home - 6.9.08 Voxant Today

These people are professionals, people - they know what they're doing. Today, four stories of the pros showing us all what makes them so amazing.

don't try
- wearing this outfit on your next road trip (Bikini Driving School)
- turning left (IndyCar)
- treating your dog with dignity (YoungHollywood)
- talking about underwear in Congress (Veracifier)

the blogs
bark+bite: Spending other people's money
STYAB: The scariest places to go online

editor's picks
- Barely Political

- Evan McMorris-Santoro, Senior Editor






Barely Political joins Voxant

 

Barelypoliticallogo_2

Obama Girl's got a new crush...on free, licensed embeddable content! Starting today, Obama Girl and all her pals from BarelyPolitical.com have joined Voxant's catalog of fully-licensend monetized video. Grab the clips from us and enjoy superior video quality, built-in monetization and the reliability of licensed distribution. It won't be long before you've got a crush on Voxant, too.




let's get stupid - 6.6.08 Voxant Today

Today's budget starts with sophomoric jokes about 'stimulus packages' and ends with Mark Wahlberg laughing at the idea of a New Kids On The Block reunion.

It might be our best work ever.

what's on
- finding the sexual undertones in tax policy (Barely Political)
- Boston people are the worst people in the world (WBZ-TV Boston)
- spending your life getting hit in the head does not make you a financial wizard. Who knew? (AP)
- the former Marky Mark had better watch what era of music he's laughing at (Pacific Coast News)

the blogs
bark+bite: FORÇA PORTUGAL!!!!!!!!!!!!!!
See the new STYAB, now open for business!




champs - 6.5.08 Voxant Today

Most of the time, there can be only one winner. Today, three stories of the champions among us.

what's on
- Detroit has something to be proud of other than a horny mayor (NHL)
- Mossberg has kittens over Firefox 3 (Wall St Journal)
- Russian cosmonaut saves the the space program (BBC)

the blogs
bark+bite: Britney Spears to dress like a hooker...and that's a good thing.
STYAB: Be impressive

editor's picks
- R. Kelly Trial






back to school - 6.3.08 Voxant Today

This isn't the season to head into the classroom, but something tells me this California educational institution won't have any problem getting students this summer. Sign up now for Oaksterdam University, the first college devoted to the study of pot. I'm guessing it's not hard to get other students to do your homework for you when you're enrolled in this place.

what's on
- the meal plan consists entirely of Doritos (AFP)
- a million dollars and still not a single cup-holder (Reuters)
- hmm...maybe I'll skip British bananas for a while (BBC)
- surprisingly, a proposal to redraw the border of Tennessee has resulted in hilarious footage (AP)

the blogs
bark+bite: oh thank god! The Pussycat Dolls are back together!
STYAB: Go Fug Yourself

editor's picks
- Euro 2008

- Evan McMorris-Santoro, Senior Editor 




Guest Post: How McCain can beat Obama

Editor's Note: This is the third in a series of guest posts by political strategist Ed Grefe. For more on Grefe as well as his previous posts, click here.

John McCain should be elected the next President of the United States. It’s really his election to lose. How he handles himself in terms of setting the agenda and delivering his message to the country will make the difference.

In politics there are a lot of slogans. Most are linked to experience. When it comes to strategy and staying on message, they include: 

  • March to the sound of your own drummer
  • Build from your own strength
  • With a clear message and a coherent strategy you may win, you may lose; without either you will lose – so stick to your game plan.

There are many issues that could serve as the basis for voters to make up their mind. One will be the wars – in Iraq, in Afghanistan, in areas of the world where Al Qaeda units are gestating.A second issue – the nation is looking for someone who is not wedded to old ideas.

If McCain trumpets his military experience and forces voters to focus on national security, he trumps the novice Obama with zero credentials. If he reinforces his image as an insider who has always been an outsider, his spotlight will upstage the ingénue.

Here’s why.  In a nutshell we will not elect this year a person who has not actually served in the military.Guest_blogger_logo And we will favor the “maverick” with experience over the “maverick” with none. Obama's statement that he would reach out to Raul Castro, Ahmadinejad, Chavez or current Palestinian leavers sounds noble and could win him votes in Cuba, Iran and some barrios around Caracas. But it is doubtful that he'd get many votes among Cuban-Americans or among those American Jews who see no role for a separate Palestine.

We’ve now experienced eight disastrous years of military and foreign affairs directed by civilian “arm chair generals” – notably led by our Commander-in-Chief, his Angel of Death VP, and the Rumsfeld neo-con “rat pack”. None have ever heard a shot fired in anger (well, maybe we have to count the VP’s shot of a friend as something). Having no first hand experience in battle they dismissed the one person – Colin Powell – who had actually been in the midst of conflict and held in his arms a dying man. 

In many ways, the Bush II gang seemed more at home in the 19th century. Prior to World War I the popular literature of the preceding century suggested that war was a glorious activity. Whether in novels or poetry, the quixotic “charge of the light brigade” enthralled young men and led them to believe that life was all about winning fame and lots of medals.

Everyone in Europe knew war on the Continent was coming, and everyone thought that when it did that it would be a grand affair. No wonder there were parties in the streets in Paris, London, and Berlin as war ensued within days after Archduke Franz Ferdinand was assassinated. The men called upon to fight ultimately became part of Hemingway’s “lost generation” in pursuit of what became a most ignoble activity.

“W” has had the same illusions – stirred by equally passionate, but equally inexperienced hands.

U.S. voters are not about to make the same mistake – at least not so closely to the aftermath of “W.” We are reminded daily of W’s incompetence as troops called upon repeatedly to fill critical needs through “stop loss” commands join yet another “lost generation” of men and women used  as fodder for his folly.

Obama has run a good primary fight. He has excited lots of people. He may lose some votes because of his race. But, his ultimate undoing is his inexperience – especially in the over-arching national security issues. Beyond that the Obama appeal to the under 30 crowd will be offset by McCain’s attraction based on his own “maverick” credentials. Witness the MSM – smitten by both, swayable by both, a net tie for both. 

McCain does have an Achilles heel. He has a tendency to want to discuss every issue, many of which the Democrats own. Many domestic issues could be land mines easily avoided by an old soldier if he’ll march only to the sound of his own drums.

In health care – McCain refuses to support universal health care for children. He also opposes adequate care for returning veterans. He has no experience with those who cannot afford the health care the luxury of his family enjoys, and he seems bent on forcing folks to stay in the military by denying them benefits if they leave. 

In the mortgage crisis – he appears clueless, again because of his family’s wealth. His principal economic advisor, former U.S. Senator Phil Gram of Texas, has never missed a meal and has no trouble ignoring those who have. The McCain economic advisors make a ton of money working for banks and other asset management firms – so they have a comfort level only with financial empire welfare.

McCain has good advisors. He has struggled so long to get to the White House he will probably pay them heed. They know enough to pound away on his strengths and to avoid those issues which play to his weakness. Staying that course should see him elected.








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