The fashion industry as a whole tends to be secretive. It’s hard to get tips and advice about the fashion business. No one likes sharing information about their business; who their manufacturer is, who their sample maker is, where they get their labels, tags, etc. etc. And I can understand it because you can’t trademark a clothing cut the way you can trademark a logo. The way a shirt or dress is cut can be copied by your competitor and really you can’t do much about it. Fabric patterns and graphics can be copywritten but everything else is free to take. So you tend to secretive about the other things that make your brand.
With my clothing line, the main difference about my graphic tees is that they are block printed and not screen printed. 99% of all graphic apparel is screen printed. My brand is based on the fact that I am an artist and a block printer. When you buy a piece of my apparel you buy a piece of me.
In all other parts of my life, I pretty much share as much as I can. Ask anyone who knows me and they’ll tell you the same thing. I love giving and sharing, but when it comes to my business, I clam up. I spent years developing my craft and developing the look of my line. People ask me all the time to teach them how to do what I do, and I refuse to. Why would I share something that is so unique to my line with someone who can copy it and become my competitor? Duh. You would be the same way. The fashion business is cut throat and we’re all just trying to stay alive. So whatever gives you your edge, you keep it to yourself.
I am part of a printmaking collective where artists come together to share ideas, work on projects, share resources. I love it. And I don’t mind sharing certain secrets with them because they are my friends and I trust them. I know they won’t turn around and copy my brand. When they ask me where I get my blanks, who makes my labels, who makes my hang tags, I tell them. But when a complete stranger emails me to get information. I hesitate. Do I share this information with someone I don’t know at all? Am I a bad person if I don’t?
The thing is I research, research, research and experiment, experiment, experiment before I even think about approaching others. So I expect others to be the same way. You should be able to figure out where to get your hang tags, labels, and whatnots for free and without me. It’s the magic of the internet. Whenever I need to get information, I always expect to have to pay for it. like I had to pay for my precious buyers list. I searched and searched for free lists, but I ended up having to buy a list from a fashion resource.
Something I learned from my family growing up is that nothing is free. Money was used as a way of social control. Act this way and you’ll be rewarded. Act that way and you’ll be cut off. That’s why I started working at the ripe age of 15 so I could be in control. For the next 7 years I worked in restaurants to be able to have money and live the way I wanted.
Everything is give and take. So are you giving enough or taking too much?
