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Brandweek News - Food and Beverage
Released:	12/19/2007 11:42:39 PM
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Description: The latest news and information from brandweek.com Contents: A Sara Lee First: Lower Sodium Deli Meats New chicken, ham, turkey varieties claim to have about 40% less salt. P&G Tries Again with Pantene New ads for underperforming haircare brand feature TV celeb Stacy London and tout silicon technology, but category is crowded. Sobieski Vodka Has Anything But a Sob Story How one Polish vodka brand joked its way into Americans' hearts and minds. Campbell Pitches V8 Juice to Seniors Ads feature 83-year-old water skier, 66-year-old skydiver among V8 drinkers performing stunning feats for their age. MillerCoors Picks Agencies to Handle $400 Mil. Media Biz Draftfcb, Initiative, Kinetic form MC Media to manage the account. Anheuser-Busch InBev Names Execs Appointments follow the close of InBev's $52 bil. acquisition of A-B. Del Monte Bares Fruit in 'Undressed' Push $20 million campaign aims to boost refrigerated fruit business. Q&A: G2's Dodd on Why Green Will Survive the Recession Jonathan Dodd says retailers can integrate green messages into communications. Nielsen: Private Label Deemed Equal to Name Brands 72% of U.S. consumers feel private label brands are just as good as name brands. After 48 Years, Brand Pepsi Drops BBDO TBWAChiatDay, Arnell Group now handle Pepsi, Diet Pepsi in the U.S. Welch's Adds Weight To 'Superfruit' Craze New $20 million campaign positions kid-friendly grape juice against Pom Wonderful and a parade of other wannabes. Cadbury Selects Horizon, Cossette for Media Agencies score $150 mil. in North American candy company business. Trojan Takes on U.S. Sexual Health Crisis James Daniels, vp of marketing at Church & Dwight, discusses the condom maker's controversial campaign. Johnson & Johnson Merges U.S. Creative More than 35 prescription brands to be handled by WPP and Interpublic. Grrreat Numbers Procter & Gamble, Kraft and Kellogg all reported higher-than-expected earnings after raising prices and putting ad dollars behind key brands. Food Marketers Get Onboard for 'Smart Choices Program' Unilever, Kraft, Coca-Cola, others to implement new nutrition labeling system. Quaker Oats Picks Goodby Omnicom shop to handle creative duties for breakfast cereals. Grey Gets GET NY agency to create ads, run pr for environmentally friendly Green Earth Technologies. Kimberly-Clark's Q3 Earnings Take a Dip Company plans to invest heavily in marketing despite price increases, rising commodity costs. Newman's Own Bites Into New Category with All-Natural Pizza Launch is first for company, which already sells organic pasta sauces and salsas. MillerCoors Discontinues Zima Last orders of the malternative beverage, introduced in 1992, will ship in December. Brewers Are Crafting a Case For Their Niche Products Import favorites such as Heineken and Corona are feeling the heat from rivals. General Mills CMO Talks Growth, Sustainability At the ANA conference, Mark Addicks said brand leadership is key in an unstable food business. Wrigley Challenges Cadbury's Trident Xtra Care Ads The Federal Trade Commission will examine the claim that Trident gum strengthens teeth. Experts Question Effectiveness of Aggressive Ads While such ads bring important issues to light like in the case of Campbell and Progresso, they can also cause consumer confusion and hurt the entire category. Pepsi Earnings Lose Fizz But company plans some tweaks, like changing Mountain Dew to "Mtn Dew" on packaging. Kimberly-Clark Hires First Global Media Director Kaline spent 11 years at Ford Motor managing online, traditional media buying. Pepsi Reaches Out to Shops Beverage giant looks beyond BBDO for ideas on flagship brand. Gum Category Embraces Germ Warfare Look out germs, Mentos Pure Fresh Gum is armed with green tea extract. The functional candy, launching next year, joins this growing segment. Virginia Slims Hopes to Look Prettier in Pink Philip Morris hopes to make headway into the light category with its 'Purse Packs.' Home

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