Contents:
eMail Marketing Success Strategies #6
Content -- Give them something they can't live without
As you learned in our last newsletters, e-mail is an inexpensive, fast, and effective way to target and address your various audiences, especially when compared to direct mail, outbound call centers, and other marketing channels.
These 10 secrets are a compilation of the best practices of email marketing drawing on some of the most successful industry practitioners. Together, you will get a clear picture of trends and patterns to aid your business in mapping a successful email marketing strategy.
If you missed previous
Read more...
eMail Marketing Success Strategies #5
Email Length - Keep it short and packed with value
As you learned in our last newsletter, e-mail is an inexpensive, fast, and effective way to target and address your various audiences, especially when compared to direct mail, outbound call centers, and other marketing channels.
Small businesses are looking to use the Internet more effectively to reach their prospects, customers, and clients. In fact, according to Jupiter Research, 93% of U.S. internet users consider email to be their top online activity. This statistic confirms what most businesses have already learned;
Read more...
eMail Marketing Success Strategies #4
As you learned in our last newsletter, e-mail is an inexpensive, fast, and effective way to target and address your various audiences, especially when compared to direct mail, outbound call centers, and other marketing channels.
Small businesses are looking to use the Internet more effectively to reach their prospects, customers, and clients. In fact, according to Jupiter Research, 93% of U.S. internet users consider email to be their top online activity. This statistic confirms what most businesses have already learned; people now live in their inbox.
This series of email marketing
Read more...
eMail Marketing Success Strategies #3
As you learned in our last newsletter, e-mail is an inexpensive, fast, and effective way to target and address your various audiences, especially when compared to direct mail, outbound call centers, and other marketing channels.
Small businesses are looking to use the Internet more effectively to reach their prospects, customers, and clients. In fact, according to Jupiter Research, 93% of U.S. internet users consider email to be their top online activity. This statistic confirms what most businesses have already learned; people now live in their inbox.
This series of email marketing
Read more...
eMail Marketing Success Strategies #2
Secret No. 2
As you learned in our last newsletter, e-mail is an inexpensive, fast, and effective way to target and address your various audiences, especially when compared to direct mail, outbound call centers, and other marketing channels.
Small businesses are looking to use the Internet more effectively to reach their prospects, customers, and clients. In fact, according to Jupiter Research, 93% of U.S. internet users consider email to be their top online activity. This statistic confirms what most businesses have already learned; people now live in their inbox.
Read more...
eMail Markeing Success Strategies #1
Email is an inexpensive, fast, and effective way to target and address your various audiences, especially when compared to direct mail, outbound call centers, and other marketing channels.
Small businesses are looking to use the Internet more effectively to reach their prospects, customers, and clients. In fact, according to Jupiter Research, 93% of U.S. internet users consider email to be their top online activity. This statistic confirms what most businesses have learned over time; people are living in their Inboxes.
Read more...
Niche Marketing - The Key to Traffic
Big businesses like Yahoo! and Wal-Mart have the money to appeal to all people. since you probably don't, one of the keys to your success will be to go after a niche. Targeting and segmenting are two of those busswords that pop up now and again in marketing. Niche marketing is how you fesast upon those words.
Read more...
The 6 Cs to Generating Repeat Traffic
The web has evolved since its early days. People now go to the Internet for a specific reason rather than out of curiosity. Since the early days of the Internet, people have learned what a site should off them. Web users today are purposeful and demanding. When they wade through a sea of information and find the site they want, they expect it to look professional. They also want to be informed. There are many ways to provide information, but all can be broken down to the six Cs (and
Read more...
Measure everything
The way to build is to analyze all of your hits all the time. Most website owners have bundles of information at their beckon call. If you follow the suggestions Focused Idea will be sharing with you over the next several months, you'll know all you need to know about your sites visitors
Read more...
Do everything regularly
The main secret to a successful, low-cost website is to get started and keep doing something on a regular basis. Your visitors and promotion partners should feel they are visiting an active site. When you're sitting in a doctor's waiting room and you see only old magazines, you might wonder about the compassion of the doctor. in the same way, visiting a site that was last updated in 1996 is a sure way to lose visitor trust. When designing your
Read more...
Integrate Your Marketing
This means that everything you do should convey the same message and represent what you stand for. All of your literature, and even your office, should convey the same message. Integrated marketing is the practice of promoting by using several forms of media simultaneously with the goal of creating a singular brand or site image. It's been used by offline merchanges and advertisers forever because it works and is a tried-and-true business strategy. Ziff-Davis, which owns magazines, trade shows, online and
Read more...
Talk Up Your Site Constantly
Don't laugh. So many people get caught up in the sheer thrull of seeing their site online they forget to talk up the site. Put it on your letterhead, your business cards, and all other promotional materials. Successful promotions start with you. If you aren't excited about your site, no one else will be either. Know your prospects and customers. Gather a list of your customers or potential prospects. Plan on contacting them about your website and ask them to
Read more...
Cultivate partnerships and relationships
Associations, affiliations, and partnerships are of prime importance in driving traffic, unlike many other kinds of media promotion. Right now, portals are also big. These are gateways to many portions of the Internet strung together in categories. Links can also play a big role in driving traffic. Words and phrases linking one site to another are really what brought the term surfing into use in the first place. Affiliate and link programs allow you to generate traffic from both larger and smaller sites.
{mosloadposition
Read more...
Enlist the aid of your visitors
Most every business wants word-of-mouth promotion because it's a free source of new customers. The world wide web is no different. In everything you say and do, you should be asking for referrals from your customers. Your very first visitors can be a gold mine for you if you court them and actually sell to them. Statistics show that 28 - 42% of the people who have bought something from will buy again.
{mosloadposition bookmarks}
Read more...
It's OK to spy... On your competition
With millions of websites on the Internet, there is boud to be competition. Let me reprahse that. With millions of sites on the net, you will have competition. But the web also makes spying easy
Read more...
Your domain name is the first step
A domain name (or URL) should be the first matter of business to build traffic. The domain name is how people describe you and is usually (not always) the name of your website. As the Internet grows, names that were once generic are becoming web site names. For example, if your daughter wanted to open an online lemonade stand, she would be unable to use the name lemonade.com. It's already owned! If she wanted to be creative
Read more...
Target Search Engines in Everything you do.
It is estimated that 85% of people use a search engine to find what they're looking for. Unfortunately, only 1 hit out of 15 brings them to a site that is useful to them. Search engines are to be courted, catered to, and indulged. A top listing on the search engines, particularly Google, is a "Holy Grail" for web marketers, particularly those with a tight budget.
Computers, not people, run most search engines. These computers are trained to look for certain keywords or
Read more...
Know your site visitors
Over the course of the next few days the team at Focused Idea will discuss ten steps and techniques for creating a no-nonsense, take-no-prisoners website promotion plan.
Developing a working and traffic-building web site takes many decisions; often "on the fly" as different issues come up. But there are a series of steps that can be taken to make sure your website stays ahead of the competition.
For the first part
Read more...
Basics of Search Engine Optimization
Whether you have an established large-scale business or whether you are a one-person start-up, it is important for your website to rank high in search engine queries for your important keywords and search phrases. If you are not ranked properly you will not get much traffic, and if you depend on Internet traffic, then this can mean failure for your business. One of the best ways to improve your ranking in the search engines is by applying the methods of search engine optimization to your website. Here is a guide
Read more...
