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The Magazine For Website Success
Contents:
Digital Edition (MAY ISSUE) Now Available
Most of our readers already know, but the digital edition of Website Magazine is now available in all its glorious flipbook fashion. The digital edition enables readers to easily search for content in all past issues, email articles to friends and colleagues and even print for later review. Access to the digital archive is free (quick registration required) and will remain that way in the future - just like the print edition. But the best part? One of our subscribers summed it up nicely - "you get stuff in the online version that isn't in the paper version." Well said.
Review the digital edition of Website Magazine now.
Latest Digital Issue
 
Effective Press Releases & Distribution Channels
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It is widely believed that the first press release was issued over
100 years ago by Ivy Lee on behalf of the Pennsylvania Railroad, which
had just suffered a tragic accident. The press release was issued to
prevent alternate versions of the accident from being spread among the
press. And, 100 years later the intent of a press release hasn’t
changed. It remains a valuable resource in any marketer’s tool kit. But
its importance in the Internet age and the world of search engine
optimization has never been greater.
Read Milind Mody's article now - Effective Press Releases and
Distribution Channels. |
The WM iPhone Giveaway - May 2008 Edition
WM is giving away another 4GB iPhone!
If you currently receive Website magazine (in print or digital), simply log in
and update your existing subscription information. Completing these few
questions helps Website Magazine make sure we're sending each issue to the right
address and lets us know more about our readers preferences.
Not yet receiving Website Magazine - the most popular print magazine on Web
success? Simply request your
subscription now. It takes less than two minutes and you too will be entered
for a chance to win the new Apple iPhone.
The upcoming drawing will be held on July 10th, 2008, so stay tuned to
the Website
Magazine blog to see if you won! The winner will be notified the day of the
drawing. Questions? Use the
Website Magazine contact form and a member of our support staff will be in
contact with you shortly.
A little more on the Apple iPhone:
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- Revolutionary Phone:
iPhone redefines what a mobile phone can do. Tap a number to make a call. Listen to voicemail in any order with Visual Voicemail
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Widescreen iPod: It's the best iPod ever. Enjoy music, videos, and more on the 3.5-inch color display, and browse by album artwork with Cover Flow.
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Breakthrough Internet Device:
iPhone features a rich HTML email client and Safari, the most advanced web browser ever on a portable device.
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Local Thursday: Local Online Directories
If you own or manage a business, you are constantly looking for ways to maximize
the marketing power of your business without spending a fortune on advertising.
Local online directories are an effective and inexpensive way for potential
clients to find you on the Internet and may be the most cost-effective marketing
there is. The salient point of online advertising is for your site to get
noticed and for viewers to visit your site so that they’ll be inclined to send
their business your way!
Read the rest of Website Magazine Local Thursday contributor Nick Stamoulis'
post on saving money and driving traffic to your site or business with
local
online directories - definitely check it out now!
 
Buy and Sell Domains on eBay - Part #1
At any given time, there are thousands of domains for sale on the Web’s largest
auction marketplace (eBay). Some are listed by individuals looking to unload
domains for a quick buck, while others are professional domainers with thousands
of Web properties – this is their business and by all accounts it’s working, as
there is no lack of activity within this venue for buyers and sellers.
If you're interested in leveraging eBay to buy and sell domains, read the first
part of Website Magazine's series appearing in the
digital edition of Website
Magazine and, of course, online -
read it now!
 
CSS Menu Writer For Dreamweaver
WebAssist announced this morning the availability of
CSS Menu Writer, a
pretty handy little Dreamweaver Extension that enables web professionals to create
fully customizable cross-browser, CSS-based navigation menus compliant with web
standards.
One of the biggest challenges for modern web professionals today is the creation
of CSS-based (now the de-factor design option), standards-compliant navigation menus. With WebAssist's new CSS
Menu Writer, developers have a solid solution available to generate
customized, standards-based menus quickly and easily across browsers directly
within Dreamweaver.
While CSS Menu Writer is powerful on its own, when used in conjunction with
Eric
Meyer's CSS Sculptor, released last summer for creating standards compliant
CSS-based layout, the power of CSS for creating custom web pages with stellar
navigation has never been easier. CSS Menu Writer is available now, with a
list price of $99.99 and an introductory price of $74.99 through May 27, 2008.
For more information about CSS Menu Writer, visit:
www.webassist.com/go/menu/.
 
RegistryPro Can Expand the .Pro TLD
RegistryPro, the exclusive operator of the .Pro top level domain (TLD) on the Internet, has received approval from the Internet Corporation for Assigned Names and Numbers (ICANN) to expand the scope and availability of the .Pro TLD. This means that the number of professionals who are eligible for the TLD is now much broader.
Since 2004, access to .Pro has been available only to accountants, engineers, lawyers and medical professionals in Canada, Germany, the United Kingdom and the United States. Under the new terms of service however, the TLD will become available to any professional or professional entity holding credentials from a certifying governmental authority anywhere in the world. Registrants will be required to annually reaffirm that they are using the registration for the professional purpose as intended.
The new Terms of Use obligates new and renewing registrants to do three key things: 1) self-certify professional credentials, 2) agree that their .Pro domain will be used only by them and 3) consent to use .Pro domains only in relation to professional services. As part of its commitment to ICANN, RegistryPro will monitor new and renewed domains to ensure that registrants adhere to these regulations.
 
Paid Search, Traffic Syndication and the Big Three
One of the main misconceptions those new to PPC advertising have is that
where they place their budget is the source of the traffic. In reality, most
paid search solutions utilize some syndication sources to increase the total
number of searches available. That's pretty much standard practice in the paid
search advertising industry. But how does advertising that is syndicated compare
to pure search referrals?
Efficient Frontier has released some incredibly interesting insights showing
where click referrals are coming from and the ROI for each of the big three
networks - Google, Yahoo!, and MSN.
Interesting to Note:
You've probably heard advertisers complain that using the content network at
Google results in poor conversions, while utilizing the search network alone
yields the best results (especially if you understand match types). This seems
to hold true based on the chart above. 
Site Of the Day: Addictomatic.com
If you've ever had writers block, then today's Website Magazine website of
the day is sure to please. Addictomatic
is a service which searches the best live sites on the Web (e.g. Del.icio.us,
Twitter, YouTube, Flickr, Technorati and various other sources.) for the latest
news, blog posts, videos and images. It's a powerful tool to keep track of
specific topics. After a search is conducted, users can personalize the results
dashboard by moving around the source boxes. When you're done, the page can be
bookmarked so you always have quick access to your very own personalized
results. Addictomatic was founded by Dave Pell, who founded
Rollyo.
 
Freelancers: Time Tracking, Invoice and Expense Solutions
In the fast paced world of the Web, time is the rarest and most valuable commodity. That's why managing your time as a freelancer is so important! Here are a few online time tracking, simple invoicing and expense solutions that you may want to look into to help you get more out of your virtual day as you head down the path towards Web success!...(read more)
Friend Connect: Your New Frenemy
Is Google's FriendConnect your friend, enemy, or frenemy?...(read more)
Event-Based Social Media
Today’s online culture is about participating in conversations and creating
communities where people can share ideas. Similarly (and more traditionally),
conferences create conversations between people with similar interests and
common goals. As marketers, we spend a lot of time attending conferences – it
seems logical that we should connect these two like items together. There are
many ways to create and leverage event-based social media to generate Web site
traffic and brand awareness long after the conference has ended.
Read Media Trust's Creative Director Christopher Smith guide to
leveraging Event-Based Social Media to generate Web site traffic and brand
awareness.
 
Mobile Analytics at Bango
If you decide to venture into mobile advertising and marketing you better have a
solid analytics solutions in place to help you determine what's working and
what's not.
Mobile marketers can now use the
Bango tool for Mobile Analytics and its new goal comparison feature to see
which mobile ad campaigns and mobile marketing sources deliver the best
conversion rates. Bango claims its User ID technology offers a level of
precision not found with other mobile analytics products by providing a reliable
and persistent identity for every mobile user. It tracks real people as they
enter a mobile website from different sources and reach a defined goal – such as
click to call, buying content or downloading an application. “It’s not the
number of hits on your site that ultimately matters but whether they convert
into value for the business,” said Ray Anderson, CEO of Bango. “Being able to
measure ROI of your mobile advertising through accurate tracking can make the
difference between success and failure.” 
SharePoint Driven Web Templates
Those of you using SharePoint for content management will be able to
spruce up the look and functionality of your portals. PixelMill.com, a provider
of design solutions for Web site builders and content managers, last week
unveiled a series of new content management system Web templates that gives
users the ability to quickly edit Web site content areas directly from within
ordinary Web browsers.
From the release: "By combining the professional graphic design
of pre-designed Web templates with the power of Microsoft's SharePoint-driven
content management system (CMS) interface, PixelMill has introduced an
unprecedented level of Web design and content management simplicity. With
support from Windows SharePoint Services (WSS) experts B4Contact to develop the
new Web template products, PixelMill crafted for business professionals a site
building and content management solution that enables virtually any staff member
with minimal Web experience and training to contribute to and dynamically edit
and update a company's Web presence."
"With today's tightening economy and the rapid decentralization of
employees and business partners, establishing a Web presence built on a
centralized collaborative tool like SharePoint makes good business sense," said
PixelMill CEO Jason Reckers. "This new approach removes virtually all obstacles
for businesses to quickly create, deliver and manage a world-class Web
presence."
Local Internet Marketing Summit from Evision
Evision Worldwide, a Chicago-based search marketing agency,will be offering a series of local Internet Marketing Summits, the first of which will be on May 29,2008 in Jacksonville, Florida.
Two of Evision's founders, Ronnie Soud and Vikram Singh, will lead the first local summit entitled Basic and Advanced Search Marketing Strategies. The seminar is free of charge, and will offer search marketing education and real-world advice to small- and medium-sized business owners.
Check out the events page at Evision for more information.
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